![]() ![]() To understand your choices, we would recommend you take a look at what the psychology of colors looks like, and make the right decision for your designs, whether you are looking at how to create a logo, develop your branding strategy or make an ad. Looking nice isn’t enough, the color you choose to add to your designs does matter a lot. Making a choice between all these colors is where all the magic happens! Because each tone has its own ability to evoke something in the eyes of its viewer, it can influence the mood, the perception, and cause emotions subconsciously in every customer. As human beings and, more importantly, as designers, we can differentiate from thousands of different hues in a single color code. Shades and tones can also have this contrasting effect.Ĭhoosing colors that show your values and your personality as a brand is an essential part of designing your business. □✨□ Check out this year’s color! Or get ready to unlock a colorful universe through our new Colors by Placeit tool, in which you can find everything about colors and get inspired by curated color palettes for your seasonal needs.Ī single color can cause contrasting emotions, and it all depends on the context. ![]() However, the physiological effect of colors is way more complicated than simply matching a single color to a single emotion. Each color seems to be wired to a specific emotion in our brain. This is why studies have done deep research on color psychology marketing and how this affects the decision-making of consumers.Ĭolors, in essence, are how we perceive the light projected on different surfaces. Colors have an extremely powerful influence on this buying process. Every thought and feeling we have toward a product before we make the decision to buy it is completely dominated by a subconscious attraction of how we perceive a product or a brand’s color. ![]()
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